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You Are What You Stream
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Music is a mirror. It reflects who we are, what we’re doing and how we’re feeling in any given moment. It helps us to understand people based on what, how and when they stream in order to inform people-based marketing strategies.
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How do our listening habits reflect who we are? Meet us at dmexco to find out.
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Discover our full two days of programming at dmexco below.
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Music, Coming to Your Senses:
How Spotify Personalises Sight, Sound & Motion for Mobile-first Consumers
Remember what your Spotify player looked like five years ago? What started as one of the world’s largest collections of songs and playlists has evolved into a multi-sensory cultural force. Original content series, interviews, stories behind the music–Spotify is a multi-media platform that integrates video in order to create a fully immersive music and entertainment experience, and fans are loving it. Our cross-platform users are highly engaged and spend more time on Spotify than on other digital media. Their listening behaviour is a mirror of who they are and how they’re feeling in the moment. With these insights from Spotify’s Streaming Intelligence, marketers can learn to understand people through music. Join us for a discussion about the opportunities for people-based marketing and a new approach to sight-sound-motion advertising.
Data-driven marketing is the new black. But how can we address the customer more individually and personally in order to reach consumers in a sustainable fashion? How can brands build individual relationships at scale using sophisticated data platforms. And how will technology disrupt the media environment, product development and new brand channels? And yes, it’s also about managing massive amounts of data, and using real-time reporting and analytics — but in the end, all brand efforts will only be successful if the message and the brand activity reach the heart of the consumer. Let’s hear the strategies and insights from impressive global executives.
Maureen Traynor, Global Director Creative Solutions, SpotifyÂ
Frances Ralston-Good, CEO UK, Hearts & Science
Robert Schwartz, Strategy & Design, IBM INteractvie Experience, IBM
Jay Sears, Group Head/SVP, Mastercad Ad Intelligence, Mastercard
Ian Wilson, Sr. Director Global Digital, Marketing Development & CMI, Heineken
Moderator: Jim Cooper
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It's not about mobile, it's about mobility! So let's connect the growth of mobile with the need for more personalization, consumer-centricity, and a seamless experience. In a world of consumers with an always-on lifestyle, these outstanding leaders from the areas of mobile and advertising will discuss the key challenges that are facing brands emerging from the transformation into a mobile-only world that will soon feature connected things, homes, and cars. They will also discuss the need to optimize and operationalize an overall media mix for brands. We're looking forward to hearing their ideas about how to strengthen partnerships and intensify the commitment to seamless, location-informed, and positive brand experiences, wherever and whenever the consumer is being engaged.
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Brian Benedik, Global Head of Advertising Sales, SpotifyÂ
Andrew Buckman, Managing Director EMEA, Sublime Skinz
Maggie Mesa, VP of Mobile Business Development, OpenX
Mollie Spilman, CRO, Criteo
Jo Sutherland, Managing Director EMEA, Fetch
Moderator: JC Oliver
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Big brands used to spread their stories with expensive TV spots that reach millions of people. But these times are fading into history. Brand-building today needs to be done differently. Today’s consumers are much more individual, hyperconnected, and overloaded. They are looking for more relevant connections and greater meaning in their lives. Brand marketers today must work with culture and technology on an equal level. They need a deep understanding of the tools and platforms that customers are using. That, in turn, requires a new and unique set of skills, from harnessing new technology platforms to understanding smart data while simultaneously linking it with storytelling and creativity to finally engage customers. Let's hear how these three top global executives are transforming brand-building and creating strategies to empower brands for tomorrow’s consumer.
Danielle Lee, Global Head of Partner Solutions, Spotify
Chris Curtin, Chief Brand and Innovation Marketing Officer, VISA
John Devine, CRO, Oath
Moderator:Â James Cooper
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Mit Smartphones, Connected Cars, Connected Homes, intelligenten Speakern und Voice Controlling rückt Online Audio immer weiter in den Fokus unseres Alltages. Wer Menschen in der digitalen Welt erreichen will, muss Online Audio als festen Bestandteil seiner Marketingstrategie verstehen. Dabei kommt es nicht nur auf die sinnvolle Verknüpfung der Werbekanäle an, sondern auch auf gute Kreation und die Nutzung der digitalen Vorteile. Durch die zunehmende Nutzung von First-Party Daten ergeben sich neue Chancen für Programmatic Audio, die in Zukunft das Wachstum der Branche bestimmen werden. Dieses Seminar ist ein Appell an alle Marken- und Kommunikationsstrategen, ihre Strategien an die neue Audio-Welt anzupassen.
