Big brands used to spread their stories with expensive TV spots that reach millions of people. But these times are fading into history. Brand-building today needs to be done differently. Today’s consumers are much more individual, hyperconnected, and overloaded. They are looking for more relevant connections and greater meaning in their lives. Brand marketers today must work with culture and technology on an equal level. They need a deep understanding of the tools and platforms that customers are using. That, in turn, requires a new and unique set of skills, from harnessing new technology platforms to understanding smart data while simultaneously linking it with storytelling and creativity to finally engage customers. Let's hear how these three top global executives are transforming brand-building and creating strategies to empower brands for tomorrow’s consumer.
Danielle Lee, Global Head of Partner Solutions, Spotify
Chris Curtin, Chief Brand and Innovation Marketing Officer, VISA
John Devine, CRO, Oath
Moderator: James Cooper